It’s always encouraging to see optimistic projections, but for the bulk of PPC marketers, they will likely get ‘burned’ on their first couple of campaigns.
If you’re starting out with PPC, my advice is to start with smaller budgets ($15-20 a day), till you get a hang of working with Google’s Quality Score, or their counterparts at Yahoo! Search Marketing.
PPC is a long-haul strategy, talking to several Super Affiliates, it generally takes about 3 to 9 months to be able to your campaigns perform consistently.
Saturday, July 31, 2010
new bies in affiliate marketing
all those people who are new to the affiliate marketing must have complete knowledge of how to make profitable cpa job.you must publish you original infomation and consider it as your reume which will lead you to very far in industry so later you will be known by this.always look for those offers which you think is more wanted in you network and its demands are high.
changing cpa marketing
Pay per click marketing is changing. Google has just announced it is going to offer a CPA model. At the moment it is possible to make a decent living by being good at PPC arbitrage of CPA offers. This works right now because Google and Yahoo have focused their business model around selling clicks, rather than selling actions. They do this because this is their version of branded CPM advertising – they can generally get more for it.
However, this causes huge inefficiencies in the system, because it is time consuming and complicated to figure out how to drive lots of PPC traffic, enabling therefore arbitrage opportunities.
Since Google has now started offering a CPA system, and Yahoo certainly will, this will change dramatically. Advertisers will be able to add a bunch of creatives into the system, along with a list of keywords and a CPA they are willing to pay. The system will then automatically test the base keywords you inserted, along with an extra list of keywords google generated itself. It will test them all against the various creatives you made; keeping pricing under a certain CPA you have set. The entire system will be fully automated, and the current arbitrage which is possible today will go away. Google and Yahoo can make quite a lot of money by making this change, given the average network commissions and the money made by PPC arbitrage players. Google has already switched and it is just a matter of time before Yahoo does as well.
Notice I don’t mention clickfraud – I don’t believe this impacts Google and Yahoo moving to a CPA model.
selecting a cpa offer to earn more profit
When promoting a CPA offer, you want to make sure that you select an offer that
has a demand for it.
Like I mentioned earlier in this report, the two things you have going against you
are traffic and time.
It would be a complete waste of time to throw up as many campaigns as you
could without measuring the demand first.
In my experience, you can generally expect 7 out of 10 campaigns to fail when you
first start. You need to find the 3 winners and scale (ramp) them up. You can
dramatically improve these odds if you are working with CPA offers that you
know are in markets with a large demand.
has a demand for it.
Like I mentioned earlier in this report, the two things you have going against you
are traffic and time.
It would be a complete waste of time to throw up as many campaigns as you
could without measuring the demand first.
In my experience, you can generally expect 7 out of 10 campaigns to fail when you
first start. You need to find the 3 winners and scale (ramp) them up. You can
dramatically improve these odds if you are working with CPA offers that you
know are in markets with a large demand.
Subscribe to:
Posts (Atom)
